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Cleaned12 Win rate measures the share of AI answers where your brand is ranked first, ahead of every other brand the answer names.

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How win rate is calculated

Win rate is calculated as:
A chat counts as a win when your brand is mentioned and ranks in Position 1. The total includes all chats within your selected date range and filters, including those where your brand isn’t mentioned.
Rankings include every brand detected in the response, not just your tracked competitors. If an untracked brand ranks ahead of yours, the chat will not count as a win.

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How win rate differs from visibility and position

  • Visibility: Measures the percentage of chats that mention your brand. Win rate measures the subset where your brand ranks in Position 1, so your Win Rate can never be higher than your Visibility.
  • Position: Measures your average rank across chats where your brand is mentioned. Win rate is calculated across all chats, so a chat that doesn’t mention your brand lowers your Win rate but doesn’t affect your Position.
For example, your brand appears in 6 of 10 chats. It’s ranked first in 3 of them and second in the other 3:
  • Visibility: 60%
  • Position: 1.5
  • Win rate: 30% (3 / 10 × 100)

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Where to find win rate

  • Overview: Click Edit, then turn on Win rate under the Metrics tab to add it to your Overview. The Top brands table shows the Win Rate for your brand and your competitors.
  • Prompts: Turn on the Win rate column in the table settings to see your Win Rate for each prompt over the selected period, along with the change from the previous period. You can also sort your topics by Win rate.
  • Insights: Win rate appears in the summary at the top of the page. Select Win rate in the performance matrix to compare it across any two dimensions.
  • API and MCP: The brands report returns win_rate and win_count. To combine rows, divide the sum of win_count by the sum of visibility_total.
Compare Win rate with Visibility for each prompt. If a prompt has high Visibility but a low Win rate, your brand is appearing in the answer, but another brand is ranking ahead of it.

Visibility

Understand how often your brand is mentioned in AI responses.

Position

See where your brand typically ranks when it’s mentioned.