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Actions turns your source and prompt data into a ranked list of specific improvements you can make. Each recommendation shows the evidence behind it, helping you understand where your visibility gaps are, why they matter, and what you can do to address them. Image At the top of the page, actions are organized into Site audit, Owned, and Earned, with the number of recommendations shown in each. You can also group them by What to do, Earned vs Owned, or Topics to organize your work in different ways.
  • Site audit: Technical and accuracy fixes that help AI crawlers access and understand your site, such as crawlability issues or blocked content.
  • Owned: Content published and managed by your brand, including your website and the social or community channels you post to.
  • Earned: Placements you need to gain on third-party sources, such as editorial and reference sites that AI already relies on.
Actions is only visible to Company members. If you don’t see it in the sidebar, your account doesn’t have company member access.

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Working through an action

Actions are ranked by impact, with the highest-impact opportunities at the top. Work through them in order to focus on the changes most likely to improve your AI visibility.
  1. Open the top action: Click a row to open the full details and understand the recommended work.
  2. Review the evidence: Start with Why this matters to see the supporting data, then check Competitor evidence to understand which competitors are gaining the visibility you’re missing and which sources are contributing to it. This helps you decide whether the action is worth prioritizing.
  3. Accept or decline: Click Accept to move the action from New to In progress. If you don’t want to pursue it, select Decline instead.
  4. Execute: Follow the guidance outlined in The brief and mark each step as you complete it.
  5. Mark it Done: Once you’ve completed the action, mark it as Done. If you started an action but no longer want to continue, select Cancel to remove it from In progress.
Use the status filter above the list to switch between All statuses, New, In progress, Declined, and Deleted, making it easier to focus on actions at a specific stage. You can also apply the same action to an entire group at once using the bulk option, such as Accept all.
Peec automatically refreshes your Actions on a set schedule. Click Generate actions to manually generate a fresh set of recommendations. After each manual run, you’ll need to wait before you can generate them again.

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Expected outcome

Every action carries a Relative impact rating, shown as three bars with a word beside them: Very low, Low, Moderate, High or Very high. It ranks the action’s expected lift against your other actions. It’s one scale across every kind of action. A technical fix and a new comparison page are rated the same way, so a High on either means the same thing. The raw numbers underneath aren’t comparable between action types, which is why the rating exists.
Filter by Models, Topics, Countries, Page types, Source types, Platforms, Owned vs earned, or Actions. Filters combine, and they narrow which actions you see without changing any action’s rating.

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What’s inside an action

Open an action to see the full details behind the recommendation:
  • Overview: A short summary of the issue or opportunity.
  • Topic: The topic the action is relevant to.
  • Models: The active AI models the action is relevant to.
  • Country: The tracked country the action is relevant to.
  • Your page: The URL the action relates to, when it’s about a page you own.
  • Why this matters: Shows the data behind the action, including citation counts, the relevant topic, page type, and time period. For example, “Competitor comparison pages were cited in 14 conversations about CRM software in the last 30 days, while your brand has no comparison page covering the topic.”
  • Competitor evidence: Shows which competitors are performing better for this opportunity and the sources contributing to their performance.
  • The brief: Provides a suggested content structure when the action involves creating or improving content.
  • What to do: Provides a step-by-step list of recommended actions that you can check off as you complete them.
  • Expected outcome: Shows the potential impact of completing the action.
    • Relative impact: How this action’s impact compares to your other actions.
  • Additional context: Provides any other relevant information Peec found that supports the action.

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Source types

Actions are also categorized by source types connected to the opportunity, helping you understand where you may need to make changes or build visibility.
  • Your pages: Pages you or your competitors control, such as articles, product pages, listicles, and how-to guides.
  • Editorial: Third-party articles, guides, comparisons, reviews, and listicles that influence AI responses.
  • UGC: Forums, Q&A sites, and other community platforms where audiences discuss brands and industry topics.
  • Wikis & references: Encyclopedias, glossaries, indexes, and knowledge hubs that AI may rely on for information.
  • Other: Sources that don’t fit into the categories above.

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Impact

Impact sits under Actions and shows whether the work you completed made a difference. While Relative impact rates an action before you take it, Impact measures the results afterward. Image A graph shows how your brand performance changes over time, with the option to switch between visibility, sentiment, position, and share of voice. It opens on Visibility and can be filtered by date range, tag, model, country, and topic.
  • Day markers: Show when an action changed status on the graph: amber when it moved to In progress and green when it was Completed.
  • Action tracker: Lists the actions connected to those markers. Click an action to open its details beside the graph.
Markers appear in the time period when the status change happened, so weekly or monthly views may combine multiple changes into one marker.Peec automatically records when an action changes status. For completed actions, the timestamp reflects when the action was marked Done, rather than its full status history.