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Braaandprofile When you connect a domain, Peec AI automatically collects key details about your business, including your company name, what you offer, and who your target customers are. This information forms your Brand Profile, which Peec uses to provide suggestions that are more relevant to your business. The Brand Profile surfaces in two places:
  • During onboarding: After connecting your domain, a dedicated “Your brand profile” step appears before you reach Topics. This is your first chance to review what Peec AI extracted and make sure it’s right.
  • Under project settings: Once you’re up and running, you can return to your Brand Profile at any time by going to Settings → Profile under Project settings. Any changes you save will refresh your topic and prompt suggestions to reflect the updated information.
Your brand profile includes the following sections:
  • Company name: The name Peec AI uses to identify your brand across all features.
  • Description: A short description of what your brand does. Peec uses it in every prompt it generates, so make it specific.
  • Industry: The specific area your brand operates in.
  • Brand identity: Adjectives that define your brand.
  • Products and services: The specific offerings you want tracked and surfaced in AI answers.
  • Personas: Who your brand is for.
  • Target market: Where your brand operates. Choose from the drop-down list.
  • Audience distribution: Define your audience across user types.

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Why it matters

A complete Brand Profile produces better, more relevant prompt recommendations, tailored to your audience, industry, and offerings, so it’s easier to see which prompts are worth tracking. After updating your Brand Profile, go to All prompts in your sidebar and open your suggested prompts tab. Click Suggest more to generate new suggestions based on your updated profile, then review them and select the most relevant ones to track. Suggestprompts By making the profile visible and editable, Peec AI gives you direct control over the inputs that shape your entire experience.
  • Accurate profile = better topics = more relevant prompts = more actionable insights.
  • Your Brand Profile also forms the foundation for Brand Perception and Prompt Discovery, helping Peec tailor these insights and suggestions to your business.