What is the Brand Profile?
When you connect a domain to Peec, the platform automatically extracts key information about your business. Things like your company name, what you do, who your target audience is, and what products or services you offer. This extracted data is your Brand Profile, which serves as the foundation for everything Peec generates: topics, prompts, and brand suggestions.
- During onboarding: After connecting your domain, there is a dedicated “Your brand profile” step before you reach Topics. This is your first chance to review what Peec extracted and make sure it’s right.
- Under project: Once you’re up and running, you can return to the profile at any time under the project section in the side panel. Any changes you save will trigger a refresh of your topic and prompt suggestions.
- Company name: The name Peec will use to identify your brand across all features
- What you do: A short description of your core business or product
- Market segment: The industry or vertical you operate in
- Brand identity: How you position yourself (e.g. premium, challenger, enterprise)
- Target audience: Who your customers are
- Products / services: The specific offerings you want tracked and surfaced in AI answers
Why it matters
Using the brand profile can help you get better, more prompt recommendations, making it easier to understand which prompts might be relevant for tracking as they become more tailored to your audience, industry, and offerings. Once you’ve updated your brand profile, return to your suggested prompts and click Suggest more prompts to generate new ones tailored to your updated settings. Review them and select the prompts most relevant to tracking.
Accurate profile = better topics = more relevant prompts = more actionable insights.