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Cleaned7 Position measures your brand’s average ranking in AI responses, for example, whether it’s mentioned first, second, and so on. A higher position means your brand tends to appear earlier in responses, indicating stronger authority and relevance for the topics being discussed.

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How position is measured

When AI models generate responses, they often mention multiple brands. Your Position reflects where your brand typically appears in those mentions: it is the average ranking across all responses where your brand appears.
Position counts every brand detected in a response, not only your tracked competitors, so your rank reflects where your brand sits among all brands mentioned, including untracked ones.

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Why position matters

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Brand authority

A stronger position (closer to 1) indicates that AI models consider your brand to be:
  • The most authoritative source for the topic.
  • The go-to reference in your industry.
  • Highly relevant to the user’s query.

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Competitive advantage

Better positioning means:
  • Your brand gets more visibility in AI responses.
  • Users are more likely to see your brand first.
  • You have an edge over other brands.

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Topic relevance

Position can vary by topic, showing you:
  • Which topics you’re most authoritative in.
  • Where you need to improve your content strategy.
  • Opportunities to strengthen your expertise.

Sentiment

Learn how the tone of your brand mentions affects your overall performance.

Visibility Score

Understand how often your brand is mentioned in AI responses.