Overview
Position measures the average ranking of your brand in AI responses (e.g., mentioned first, second, etc.).Being mentioned first or early in responses indicates higher brand authority and relevance for the topic being discussed.
How position is measured
When AI models generate responses, they often mention multiple brands or sources. Your position score reflects where your brand typically appears in these mentions: The position metric calculates the average ranking across all responses where your brand appears.
Why position matters
Brand authority
A higher position (closer to 1) indicates that AI models consider your brand to be:- The most authoritative source for the topic.
- The go-to reference in your industry.
- Highly relevant to the user’s query.
Competitive advantage
Better positioning means:- Your brand gets more visibility in AI responses.
- Users are more likely to see your brand first.
- You have a competitive edge over other brands.
Topic relevance
Position can vary by topic, showing you:- Which topics you’re most authoritative in.
- Where you need to improve your content strategy.
- Opportunities to strengthen your expertise.