Identifying your competitors

Watch “Identifying your competitors” on YouTube Competitor tracking helps you understand your market position and set realistic targets for improving your AI visibility. This section covers competitor setup and advanced configuration for precise brand detection.

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Why competitors matter

Competitors give you a benchmark for your AI visibility and help put your performance into context. For example, 15% visibility becomes more meaningful when a competitor reaches 45% for the same prompts. This helps you understand the size of the opportunity and what level of visibility is achievable in your market. Adding competitor brands helps you:

• Set realistic benchmarks: See what level of visibility competitors are achieving in your industry.
• Define ambition levels: Set clear goals based on how you want to perform against competitors.
• Identify opportunities: Find prompts where competitors consistently outperform your brand.
• Track market shifts: See when new competitors gain traction or established brands start losing visibility.

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Set up competitors

Go to Settings in the sidebar, then select Brands under Project settings. From there, you can add competitors using automatic suggestions or enter them manually.

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Accept competitor brand suggestions

We detect brands mentioned alongside yours and suggest them when they appear at least twice. On the right of the Brands page, you’ll see Suggested Brands:

• Each suggestion shows mention count across your prompts.
• Track: Click to add as a tracked competitor.
• Reject: Click to dismiss if not relevant.

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Manually add competitors

How to add:

• Click Add Brand button in the top-right.
• Enter Display Name. This is how the brand will appear in your dashboard and is not used to count brand mentions.
• Add Tracked Name. This is the term Peec AI uses to identify and count brand mentions in AI responses. The tracked name and any aliases you add are used for matching and count toward your Visibility percentage.
• Add the brand’s Domain if you want to track its website.
• Add a Regular Expression if you need more advanced pattern matching.
• Click Create to save.

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Manage Competitors

After adding competitors, you can update their settings to make sure they’re tracked accurately. Click any competitor to open their Brand detail page, or go to Brands from the sidebar. You can manage these settings for your own brand as well.

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Brand detail page

You can update the following settings for any tracked brand:

• Display Name: How the brand appears across your dashboards and analysis. Changing this does not affect how brand mentions are tracked.
• Tracked Name: The term Peec AI uses to identify and count brand mentions in AI responses. Use the shortest, unique version of the brand name that AI models typically use. This is not case-sensitive.
• Aliases: Alternative spellings, abbreviations, or variations that should also be identified and counted as mentions of the brand.
• Advanced: Regular Expression: Set custom patterns for more complex brand matching when the tracked name and aliases aren’t enough. This is case-sensitive.
• Domain: The website domain used to classify sources as You or Competitor. Add alternative domains if the brand uses multiple websites; you can also add subdomains.
• Color: Choose a custom color to make the brand easier to identify across graphs and dashboards. You’ll find the color picker next to the brand’s logo.

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Control what counts as a brand mention

Use the tracked name, aliases, and RegEx fields to control what Peec considers a valid brand mention.

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Tracked names

Use the shortest, unique version of the brand name that people and AI models typically use. For example, use “BMW” instead of “BMW Deutschland,” “HubSpot” instead of “HubSpot, Inc.,” or “Slack” instead of “Slack Technologies.” Focus on how the brand is commonly referred to rather than its official company name.

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Adding aliases

Review recent chats to see how AI models refer to the brand, then add any common abbreviations, alternative spellings, or name variations as aliases. This helps ensure those variations are also identified and counted as brand mentions.

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Advanced RegEx

Use RegEx for complex cases. Some brands need advanced pattern matching:

• Dictionary words like “Apple” or “Orange” that appear in non-brand contexts.
• Case sensitivity to distinguish “US” (country) from “us” (pronoun).
• Context requirements for specific sentence positions.