Your Overview dashboard shows three key areas of your AI search performance, plus Recent Chats and powerful filters to focus your analysis:
- Visibility graph: See where you stand against competitors across all your prompts with daily fluctuations.
- Brands: Your average visibility percentage, sentiment and position compared to top competitors.
- Top Sources: Which websites and domains AI platforms reference most when answering your prompts, including a chart with source types used (Corporate, Editorial, etc.)
- Recent Chats: Your latest AI responses across all prompts. By default, you’ll see all recent responses, but you can toggle on to show only your brand mentions.
Dashboard filters
Use the filter options at the top of your dashboard to focus your analysis:- Competitor filter:
- Date range: View data for different time periods (default is last 7 days). You can select predefined ranges or create custom date spans. Change indicators compare performance to the previous time span of the same length.
- Tags: Filter by specific prompt tags using AND/OR logic. Select multiple tags to focus on prompts that meet your conditions.
- Models: Focus on specific AI platforms (ChatGPT, Claude, Perplexity). Use this to see how you perform on individual models versus the average.
- Country: Filter by geographic location where prompts were run from (based on your prompt setup).
- Topics: Filter by specific topic folders to focus your analysis on particular prompt groups.
Tag filters don’t apply to the Recent Chats section — you’ll always see all recent chats regardless of tag selections.
Main Overview
Visibility graph
The visibility graph shows your brand and your top 6 competitors and how their visibility changes daily. This gives you a clear picture of competitive dynamics and helps you spot trends in who’s gaining or losing ground in AI responses. What you see: Each line represents a different brand’s visibility percentage over your selected time period. Hover over the graph to see exact percentages and identify which competitor each line represents.Brands
This section shows the same 7 brands from the visibility graph with their average performance over your selected timespan:- Visibility: How often each brand appears in AI responses, measured as a percentage.
- Sentiment: How positively AI platforms describe each brand (0–100 scale).
- Position: Average ranking when the brand is mentioned (lower numbers are better).
Read more about identifying and adding competitor brands here.
Top Sources
The Top Sources section shows you which websites AI platforms trust most when answering your prompts, split by Source Type and Domain:- Sources Type chart: Shows the number of citations by domain category (Editorial, Corporate, UGC, etc.). This helps you understand what types of sources dominate in your industry.
- Top Domains table: Lists the 6 most-used domains with their metrics:
- Used: Percentage of responses where URLs of this domain contributed to AI answers.
- Avg Citations: Average number of times the domain was explicitly cited when used.
- Type: Domain category classification.
To learn more in-depth about Sources, head over to this section.
Recent Chats
These are the actual chats we create by running your prompts daily against AI platforms. By default, you’ll see all recent chats with an easy filter option to show only chats that mention your brand. If your visibility is zero for certain prompts, you can still see that prompts are running and understand what AI platforms are saying about your topic area. Each chat card shows the prompt that was run to generate this chat, your brand’s position if mentioned, logos of tracked brands that were mentioned, sentiment score, and when this chat was run. Click on any chat to see it in detail.Prompts
Navigate to Prompts in your sidebar to see all your prompts. They are grouped by Topics (or under No Topic folder if none assigned). At the top of the page, you’ll see how many active prompts you have versus your plan limit. Prompt status tabs include**:**- Active: Currently running prompts with full metrics.
- Suggested: Generated prompt suggestions with Volume data, suggestion date, and Reject/Track buttons.
- Inactive: Previously paused prompts you can reactivate.
- Visibility: Percentage of chats mentioning your or competitor’s brand in the selected time period.
- Sentiment: Brand’s sentiment score when mentioned in the selected time period.
- Position: Brand’s average position when mentioned in the selected time period.
- Mentions: Brands mentioned in answers to this prompt or topic.
- Volume: Estimated prompt search volume relative to your industry (hover over the colored bar for descriptions like “very low” to “very high”). This feature is currently in beta.
- Tags: Tags you’ve added to organize prompts.
- Location: Geographic location where prompt runs.
- Added: When you created the prompt.
Individual prompt dashboards
Click any active prompt to see focused analytics for that specific prompt. You’ll see the same dashboard layout as your main Overview but filtered to just that prompt. Key differences:- No tag filters: Since you’re already viewing a specific prompt.
- Competitor filter available: Add specific competitors to the Visibility graph and Brands ranking table. Your brand appears by default but you can select additional competitors to compare against (one at a time. If they’re not in the top 7, they’ll appear at the bottom of the table with their actual ranking (e.g., #36).
- Recent chats in table format: Shows recent responses in a structured table rather than chat cards.
Brand visibility vs source visibility
Understanding the difference between these two is important:- Brand visibility: Your brand is explicitly mentioned in the response.
- Source visibility: Your domain or content was used or cited — even if your brand isn’t named.
- If you’re cited often but never mentioned, it might mean your brand lacks authority or name recognition.
- If you’re mentioned often but never cited, AI might associate your name with a topic, but not trust your content as a reference.