Understanding your performance

Watch “How to read your overview in Peec AI” on YouTube Your Overview dashboard shows key areas of your AI search performance, in addition to all recent chats generated for your prompt set. Use the filters at the top to focus your analysis. Here you’ll see:

• Visibility graph: See where you stand against competitors across all your prompts, with daily fluctuations.
• Brands: Your average visibility, sentiment, and position compared with top competitors.
• Top sources: See which websites and domains AI platforms use most when answering your prompts, along with a breakdown of the source types they rely on, such as Corporate, Editorial, UGC, and more.
• Recent chats: See the latest AI responses across all your tracked prompts. By default, all recent responses are shown, but you can toggle the view to see which brands were mentioned alongside yours.

​

Dashboard filters

Use the filters at the top of your dashboard to narrow down your data and focus your analysis on what matters most.

• Competitor: Filter by a competitor to see their visibility and which sources AI uses when answering about them.
• Date range: View data for different time periods (default is the last 7 days). Select a predefined range or a custom span. Change indicators to compare performance with the previous span of the same length.
• Tags: Filter by prompt tags using AND/OR logic. Select multiple tags to control which prompts are included:
  • AND: Shows only prompts that have all the selected tags.
  • OR: Shows prompts that have at least one of the selected tags.
• Models: Focus on specific AI platforms (ChatGPT, Claude, Gemini). Use this to see how you perform on individual models versus the average.
• Country: Filter by geographic location where prompts were run from (based on your prompt setup).
• Topics: Filter by specific topic folders to focus your analysis on particular prompt groups.

​

Main Overview

​

Visibility graph

The visibility graph shows your brand and your top 6 competitors, and how their visibility changes daily. This gives you a clear picture of competitive dynamics and helps you identify who’s gaining or losing ground in AI responses. Each line represents a brand’s Visibility % over your selected time period. Hover over a line to see the exact percentage and which brand or competitor it represents.

​

Brands

This section shows the same 7 brands from the visibility graph, with their average performance over your selected timespan:

• Visibility: Percentage of AI responses where your brand appears. Shows how frequently AI models mention your brand when answering relevant prompts. Higher visibility percentage means better brand awareness in AI search.
• Share of Voice (SoV): Percentage of your brand mentions in AI responses compared to all tracked brands mentioned. A high SoV means that you’re more likely to be the main focus of conversation in chats than competitors.
• Sentiment: How positively AI platforms describe your brand (0 to 100 scale), based on the language and context around your mentions (from words like “trusted,” “reliable,” and “leading” to critical or negative associations). Higher scores mean more positive perception.
• Position: Your brand’s average ranking when it appears in AI responses. It shows where your brand ranks against all other brands mentioned, including both tracked and untracked competitors. Lower numbers are better: Position 1 means your brand is mentioned first, Position 5 means fifth, and so on.

​

Top sources

The Top Sources section shows which websites AI platforms reference most when answering your prompts, split by Source Type and Domain:

• Source type chart: Shows the number of retrievals by domain category (Editorial, Corporate, UGC, etc.). This helps you understand what types of sources dominate in your industry.
• Top domains table: Lists the 8 most-used domains with their metrics:
  • Retrieved: Percentage of chats where at least one URL from this domain was used as a source.
  • Retrieval rate: Average number of times a URL from this domain was used as a source per chat.
  • Citation rate: Average number of times the domain was explicitly cited when used as a source.
  • Type: Domain category classification.

​

All chats

These are the chats Peec AI creates by running your prompts daily against the AI models. By default, you’ll see all recent chats; you can use the filters at the top to filter by brand, features, and sources. If your visibility is zero for certain prompts, you can still see that the prompts are running and what the AI models are saying about your topic area. Each chat shows the prompt that generated it, your brand’s position if mentioned, logos of the tracked brands mentioned, the sentiment score, and when the chat was created. Click any chat to see it in detail.

​

Prompts

Navigate to All Prompts in your sidebar to see all the prompts you’re tracking. They are grouped by Topics (or under No Topic folder if none assigned). At the top of the page, you’ll see how many active prompts you have versus your plan limit. Prompts are organized into three tabs:

• Active: Prompts Peec AI runs daily across the AI models.
• Suggested: Generated prompt suggestions with Volume data, suggestion date, and Reject/Track buttons.
• Archived: Paused prompts that you can reactivate at any time or permanently delete along with all their collected data.

Active prompts show these metrics:

• Visibility: Percentage of chats mentioning you or a competitor’s brand in the selected time period.
• Sentiment: Brand’s sentiment score when mentioned in the selected time period.
• Position: Brand’s average position when mentioned in the selected time period.
• Mentions: Brands mentioned in answers to this prompt or topic.
• Volume: Estimated search volume for a prompt relative to your industry. Hover over the colored bar to see the volume level, ranging from Very low to Very high.
• Tags: Tags you’ve added to organize prompts.
• Location: The geographic location the prompt runs from.
• Added: When you created the prompt.

​

Individual prompt dashboards

Click any active prompt to see focused analytics for that prompt. You’ll see the same layout as your main Overview, filtered to just that prompt. Key differences:

• No tag filters: You’re already viewing a specific prompt.
• Top 7 brands: How your brand is performing compared to your tracked competitors for this prompt. If they’re not in the top 7, they’ll appear at the bottom of the table with their actual ranking (e.g., #36).
• Query fanouts (only available for ChatGPT, Perplexity, and Copilot): The latest tracked fanout queries, so you can see what similar queries the model ran while creating the answer. For a more granular view, open the Fanouts tab in your sidebar.
• Common terms: The terms used most often across the fanout queries.
• Recent chats in table format: Shows recent responses in a structured table.

This gives you a more detailed view of how individual prompts perform and which competitors appear most often for specific questions.

​

Query fanouts

To see a detailed breakdown of fanout queries, open the Fanouts tab in the sidebar.

​

What the page shows

AI models often run background searches before generating a response. The two stats at the top summarize those searches for the selected time period.

• Distinct fanout queries: The number of unique fanout queries generated for the selected filters.
• Total occurrences: The total number of times those fanout queries were issued.

Below the stats, the All queries list shows every fanout Peec captured, broken down by the topics you are tracking. Each row carries three things:

• AI Model: The AI model that triggered the fanout query.
• Query: The exact background search the AI ran.
• Type: What kind of fanout it was, “Search, Shopping, or Synthetic”.
• Occurrences: How many times that query fired across your chats within the selected time period.

Use Group by in the top right to switch between two views:

• Topics (default): Queries rolled up under each Topic, with a count beside it (for example, “Reputation questions” with 1,557). This is the fastest way to see what AI searches for in each area you track.
• Prompts: The same queries organized by the Prompt that triggered them, for when you want to trace fanouts back to a specific question.

​

Brand visibility vs source visibility

Understanding the difference between these two is important:

• Brand visibility: Your brand is explicitly mentioned in the response generated by the AI model.
• Source visibility: Your domain or content was used as a source or cited, even if your brand name was not explicitly mentioned.

You can be visible as a source without being visible as a brand, and you can be mentioned as a brand without your website being used. Peec AI tracks both, so you can identify gaps. For example:

• If you’re cited often but never mentioned, it might mean your brand lacks authority or name recognition.
• If you’re mentioned often but never cited, AI might associate your brand name with a topic, but not trust your content as a reference.