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Overview

Visibility Score measures the percentage of AI responses where your brand is mentioned. This metric indicates how frequently AI models recognize and reference your brand when discussing relevant topics.
Higher visibility means more AI models recognize and mention your brand when relevant topics are discussed, increasing your overall brand presence in AI-generated content.

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How visibility score is calculated

The visibility score is calculated as: 
Visibility Score = (Number of responses mentioning your brand / Total responses) × 100
This gives you a percentage that shows how often your brand appears in AI responses across all your tracked prompts and competitors. Peec AI GEO Metrics 3 Pn

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Why visibility score matters

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Brand recognition

Visibility score directly reflects:
  • How well-known your brand is in your industry.
  • Whether AI models recognize your brand for relevant topics.
  • Your overall market presence and authority.

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Competitive positioning

Higher visibility means:
  • You’re more likely to be mentioned than competitors.
  • Users are more likely to encounter your brand.
  • You have a competitive advantage in brand recognition.

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Strategic insights

Visibility analysis helps you:
  • Identify topics where you need more presence.
  • Understand your brand’s market position.
  • Track improvements in brand recognition over time.

Position

Learn how your brand’s ranking position affects overall performance

Sentiment

Understand how the tone of your brand mentions affects your overall performance