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Cleaned4 The Visibility Score measures the percentage of AI responses that mention your brand. It shows how often your brand appears when AI models respond to relevant topics. A higher Visibility Score means your brand is mentioned more frequently, increasing its overall presence in AI-generated answers.
Higher visibility means more AI models recognize and mention your brand when relevant topics are discussed, increasing your overall brand presence in AI-generated content.

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How the visibility score is calculated

The visibility score is calculated as:
This gives you a percentage that shows how often your brand appears in AI responses across all your tracked prompts and competitors. Vis
You can switch the granularity between daily, weekly, and monthly, and choose a line or bar chart. Click on the 3 dots at the top-right and export as a CSV, save as an image, or copy to clipboard.

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Why the visibility score matters

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Brand recognition

The Visibility Score reflects:
  • How well-known your brand is in your industry.
  • Whether AI models recognize your brand for relevant topics.
  • Your overall market presence and authority.

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Competitive positioning

Higher visibility means:
  • You’re more likely to be mentioned than your competitors.
  • Users are more likely to encounter your brand.
  • You have a competitive advantage in brand recognition.

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Strategic insights

Visibility analysis helps you:
  • Identify topics where you need more presence.
  • Understand your brand’s market position.
  • Track improvements in brand recognition over time.

SoV

Understand how influential your brand is across chats compared to the other tracked brands

Position

Learn how your brand’s ranking position affects overall performance

Sentiment

Understand how the tone of your brand mentions affects your overall performance