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Understanding sources
The Sources page shows which websites and specific URLs AI models use when generating responses to your prompts. This helps you understand what content AI trusts and references.
Navigate to Sources in your sidebar to access source analytics.
URLs view metrics:
In some cases, a domain’s visibility score can exceed 100%. This happens when multiple URLs from the same domain are used as sources in a single AI response.When this occurs, the domain is overrepresented because it contributes more than once to the result, leading to a visibility score above 100%.
Why sources matter
When AI models generate responses, they pull information from various websites across the internet. Understanding these sources helps you:- Identify trusted content: See which websites AI models cite most frequently.
- Find optimization opportunities: Discover if your content appears in sources but isn’t being cited directly in AI answers.
- Track competitive sources: Monitor which websites your competitors use or appear on.
How to use source insights
Source data helps you make strategic decisions about your content and outreach:- Find partnership opportunities: Identify high-performing sources where you might want to get your brand mentioned.
- Improve your content strategy: Learn from successful sources to improve how you structure and present your information.
- Discover content gaps: See what topics and formats perform well that you might be missing.
Two views of source data
Domains view
See source usage grouped by website domain (click on Domains):- Source Usage by Domain graph: Shows trends over time for the top 5 domains (hover over the chart to see which domains each line represents).
- Source table: Lists all domains with usage metrics (see metrics breakdown below).
URLs view
See source usage for individual web pages:- Source Usage by URLs graph: Shows trends over time for the top 5 URLs.
- URL table: Lists specific pages with detailed metrics.
Filters and controls
Use these filters to get a closer look at which domains and URLs are being used by narrowing down your data:- Date range: View data for different time periods (default is last 7 days).
- Tags: Filter by specific prompt tags you’ve created.
- Brand: Filter by your brand or tracked competitors.
- Models: Filter by specific AI models.
Source metrics
Domains view metrics:- Source: The domain name of the source cited.
- Type: Shows “You” for your own domains, “Competitor” for tracked competitor domains, or an automatic classification (see more on source classification below).
- Used: Percentage of responses where this domain contributed to the AI’s answer (in the last 7 days).
- Avg. Citations: Average number of times the domain was explicitly cited when used (in the last 7 days).
URLs view metrics:
- URL: The exact URL used in a response.
- Mentioned: Whether your brand was mentioned on this URL.
- Mentions: Top brands mentioned on this URL.
- Used total: Total number of times the URL was used as a source.
- Avg. Citations: Average number of times the URL was explicitly cited when used.
Source classification
Classification of source domains (found in the Type column):- UGC: User-generated content and social media sites (such as YouTube, TikTok, and Facebook). Also includes sites where the main content is added by users (such as reddit and G2).
- Editorial: Sites where the majority of content is created by a limited number of editors. Mainly news and media publishers (such as CNN or the New York Times) and blogs.
- Corporate: Corporate websites (such as Peec AI or BMW). Also commercial websites and online shops (such as Walmart or Target).
- Reference: Reference websites (such as Wikipedia or Encyclopedia Britannica), including dictionaries (such as Merriam-Webster).
- Institutional: Institutional and governmental websites, as well as universities.
- Other: Websites that don’t fit neatly into the above categories. This includes unclassified websites, websites that span multiple categories, and major platforms (such as Google, Bing, and CDNs).