Brand insights give you a deep-dive hub for analyzing how a specific brand, either yours or that of a competitor, performs across topics, models, geographies, and competitors. This allows you to zoom in on a single brand and understand its performance across multiple dimensions, showing where it dominates and how it compares with other brands.Documentation Index
Fetch the complete documentation index at: https://docs.peec.ai/llms.txt
Use this file to discover all available pages before exploring further.
Overview
The Brand Insights page has four main components. Each of them will give you a different view of your brand and competitors These components are:Main KPIs
A summary of the selected brand’s performance over your chosen time period:- Visibility: Percentage of AI responses where this brand appears.
- Share of Voice: This brand’s share of all brand mentions across your tracked prompts.
- Sentiment: How positively AI platforms describe this brand (0–100 scale).
- Position: Average ranking when this brand appears in AI responses (lower is better).
- Strongest / Weakest model: The AI model where your brand has the highest or lowest visibility
You can change the brand you are looking at by using the brand filter in the top menu
Brand insights graph
The graph shows the brand’s performance over time across any of the four main tracked dimensions: Visibility, Sentiment, Position, and SoV. You can toggle between these dimensions to quickly view trends and performance over time for the selected brand. The graph also shows how your domain performs compared to your brand through the Retrieved percentage. This helps you understand how changes in your brand across those dimensions affect your domain, whether it is retrieved more or less often. It also helps answer whether you have strong brand authority, domain authority, or both. You can also add competitors’ domains to see how they compare against your domain, or include any other domains you want to look at more closely.
You can also select between Daily, Weekly, or Monthly timeframes using the selectors in the upper-right corner of the graph.
Performance matrix
A configurable matrix that lets you cross any two dimensions against each other. You control both axes. You can set the X-axis and Y-axis to any of these dimensions:- Topics
- Models (ChatGPT, Claude, Perplexity, etc.)
- Geographies
- Competitors
- Which topics does the brand own on ChatGPT but not Perplexity?
- Where is a competitor outperforming my brand, and in which specific markets?
Use full-screen mode to get a better view when your matrix has many rows or columns.
Rankings table
Shows how the selected brand ranks against all tracked competitors across your prompts. Columns are configurable; you can choose which metrics to display. By default, you’ll see Visibility, Share of Voice, Sentiment, and Position. You can also use the selector at the top right to choose which dimension to look at when looking at the position:- By AI Model
- By topic
- By tag
