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This quickstart guide gets you set up fast so you can dive deeper into the platform with solid data foundation. It takes less than 10 minutes to complete these steps, and you’ll have your first AI visibility insights within 24–48 hours.

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Step 1: Setting up your prompts

Prompts are the questions you want to be found for in AI search. We run them daily across AI platforms like ChatGPT and Perplexity to see who gets mentioned. Your task: Add your first 10 prompts. We suggest prompts based on your brand and website (check the Suggested tab on the Prompts page and use Topics to get better suggestions), or manually add your own using the Add button. Quick tip: Ask yourself “What do I want my brand to be found for?” Take your Google Search Console keywords and rephrase them conversationally. Examples:
  • “What’s the best project management tool for creative agencies?”
  • “Which CRM is best for marketing agencies under 50 people?”
  • “How do I improve email open rates for B2B clients?”
Don’t worry about getting them perfect — you can always change them later.

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Step 2: Identifying your competitors

While your prompts run, we detect competitor brands mentioned in AI responses and suggest them for you. Your task: Add 3–4 competitors. Navigate to Brands and either:
  • Accept suggested competitors (we auto-detect brands from your prompt responses).
  • Use + Add Competitors to manually add your own.
This shows you who appears alongside (or instead of) you in AI responses and how often they’re mentioned compared to your brand.
Important: Use the shortest unique brand name like “HubSpot” not “hubspot.com” or “HubSpot UK” — that’s exactly what we’ll track.If there are alternative spellings of a brand name, set them up as aliases.For complex cases requiring advanced pattern matching (dictionary words, case sensitivity, context requirements), see our Advanced RegEx section.

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Step 3: Understanding your dashboard

Your Overview dashboard shows three key areas once your prompts start running (within 24-48 hours): Your task: Navigate to Overview. Here you can see:
  1. Visibility graph: Percentage of chats mentioning each brand over time.
  2. Brands: Where you stand with visibility, sentiment, and position scores compared to competitors.
  3. Top sources: Which websites AI platforms reference across your prompts (split by source types and domains).
  4. Recent chats: Latest AI responses (toggle to see chats with all your tracked brands or just yours).
This shows you exactly where you stand in AI search and how you compare to competitors across all your tracked prompts.
You can use filters at the top of your dashboard to filter by AI models, date range, or specific competitors to focus your analysis.

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Step 4: Understanding your sources

When AI platforms search the web for answers, we capture those sources. They’re your biggest opportunity for improvement. Your task: Check the Sources page to see which domains and URLs appear most frequently. You can switch between Domains view (like nytimes.com) and URLs view (specific web pages). Quick opportunities to spot:
  • Competitor sites appearing frequently → Consider similar content topics.
  • Industry publications you’re not in → Reach out for coverage or guest posts.
  • Your own URLs appearing → Double down on that content format.
  • High “Used” percentage domains → These are authoritative sources worth targeting.
Let your prompts run for a couple of days before diving deep into analysis. Once you have enough data, focus on the sources appearing most consistently — these are your best targets for content strategy and partnership opportunities.

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What’s next?

Now that you’ve got the basics set up, here are two great next steps:
  • Learn the strategy: Navigate to our section “How to use source insights” to find out how to work with your source data for maximum impact.
  • Perfect your prompts: Dive deeper into the Prompts section for advanced setup tips and strategic approaches to get even more valuable insights from your tracking.