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Cleaned5 Share of Voice (SoV) measures the percentage of your brand mentions in AI responses compared with all brands mentioned, including yours. It tells you the share of influence you have whenever AI models mention your tracked brands. Higher SoV means you are more influential than other brands when AI chats mention a brand, even if your visibility differs.

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How the share of voice is calculated

Share of Voice is calculated as:
This gives you a percentage that shows how often your brand is mentioned compared to competitors.

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How does share of voice differ from visibility

Visibility measures how often a brand is mentioned in AI answers, while SoV tells you how often your brand is mentioned compared to all of your tracked competitors. For example:
  • Visibility: If your brand is mentioned in 4 of 10 chats, your visibility is 40%.
  • SoV: If your brand is mentioned 4 times in 10 chats and your competitor is mentioned 12 times, your share of voice is 25% (4 / (4 + 12) x 100).

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Why the share of voice score matters

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Brand recognition

SoV score directly reflects:
  • How influential your brand is in your industry.
  • Your brand’s presence in AI answers compared to your competitors.
  • The strength of your overall market authority.

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Competitive advantage

Higher SoV means:
  • You’re more likely to be the main focus of conversation in chats than competitors.
  • AI models prioritize mentioning your brand more often than competitors.
  • You are seen as having stronger market authority.

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Strategic insights

SoV analysis helps you:
  • Understand your brand’s market influence.
  • Identify where you are lacking authority as a brand.
  • Track improvements in brand authority over time.

Visibility Score

Understand how often your brand is mentioned in AI responses.

Sentiment

Learn how the tone of your brand mentions affects your overall performance.