Overview
Higher SoV means you are more influential than other brands when AI chats mention a brand, even if your visibility differs. Share of Voice measures the percentage of your brand mentions in AI responses compared to all brands mentioned, including yours. This indicates the share of influence you have whenever AI models mention your tracked brands. Higher SoV means you are more influential than other brands when AI chats mention a brand, even if your visibility differs. Share of Voice is calculated as:
How does Share of Voice differ from visibility
Visibility measures how often a brand is mentioned in AI answers, while SoV tells you how often your brand is mentioned compared to all of your tracked competitors. For example:- Visibility: If your brand is mentioned in 4 of 10 chats, your visibility is 40%.
- SoV: If your brand is mentioned 4 times in 10 chats and your competitor is mentioned 12 times, your share of voice is 25%
(4 / (4 + 12) x 100).
Why the Share of Voice score matters
Brand recognition
SoV score directly reflects:- How influential your brand is in your industry.
- Your brand’s presence in AI answers compared to your competitors.
- The strength of your overall market authority.
Competitive advantage
Higher SoV means:- You’re more likely to be the main focus of conversation in chats than competitors.
- AI models prioritize mentioning your brand more often than competitors.
- You are seen as having stronger market authority.
Strategic insights
SoV analysis helps you:- Understand your brand’s market influence.
- Identify where you are lacking authority as a brand.
- Track improvements in brand authority over time.