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Brand Metrics

Core metrics that measure your brand’s performance in AI responses:
  • Visibility: Percentage of AI responses where your brand appears. Shows how frequently AI platforms mention your brand when answering relevant prompts. A higher visibility percentage means better brand awareness in AI search.
  • Share of Voice: Percentage of your brand mentions in AI responses compared to all tracked brands mentioned. A high SoV means that you’re more likely to be the main focus of conversation in chats than competitors.
  • Sentiment: How positively AI platforms describe your brand (0–100 scale). Based on the language (from words like “trusted,” “reliable,” “leading,” etc., to critical language or negative associations) and context used around your brand mentions. Higher scores indicate more positive brand perception in AI responses.
  • Position: Your brand’s average ranking when it appears in AI responses. It shows where your brand ranks compared to other brands mentioned. Lower numbers are better: Position 1 means your brand is mentioned first, Position 5 means fifth, and so on.
  • Change indicators: Show performance changes compared to the previous time period of the same length. Display as green up arrows for improvement or red down arrows for decline, with the actual change amount, helping you track trends over time.

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Prompt Metrics

Prompt volume: Shows search demand for topics related to your prompts relative to your industry. Uses a 1-5 score (very low to very high) based on real-time search trends, AI conversation data, and industry signals.

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Source Metrics

Metrics that analyze which websites AI platforms use as references when answering your prompts:
  • Domains:
    • Retrievals: Total number of times a URL from this domain appeared as a source across all chats.
    • Retrieved: Percentage of chats where at least one URL from this domain appeared as a source.
    • Retrieval rate: Average number of times a URL from this domain appeared as a source per chat.
    • Citation rate: Average number of times the domain was explicitly referenced in response text when used. Shows how often the domain gets direct attribution versus background influence.
    • Total citations: Total number of inline citations of URLs from this domain across the filtered set.
    • Citations share: Share of all inline citations attributed to URLs from this domain across the filtered set.
  • URLs:
    • Retrievals: Total number of times this URL appeared as a source across all chats.
    • Citation rate: Average number of explicit citations when this URL was used. Shows how often AI platforms directly reference the page versus using it for background context.
    • Total citations: Total number of inline citations of this URL across the filtered set.
    • Citations share: Share of all inline citations attributed to this URL across the filtered set.

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Brand visibility vs. source visibility

These two metrics measure different parts of your AI visibility, so it’s important to understand how they differ:
  • Brand visibility: Your brand name is explicitly mentioned in the response.
  • Source visibility: Your domain or content was used or cited, even if your brand isn’t named.
You can be visible as a source without being mentioned as a brand, and your brand can be mentioned even when your website isn’t used as a source. Peec AI tracks both to help you identify gaps between the two. For example:
  • If your website is frequently cited but your brand is rarely mentioned, AI may find your content useful without strongly associating it with your brand.
  • If your brand is frequently mentioned but your website is rarely cited, AI may associate your brand with the topic without relying on your content as a source.