Organizing your setup

As your prompt collection grows, you need systematic ways to handle them at scale. Prompts operate at different levels — active, archived, and deleted — each serving different purposes. Breaking prompts into organized chunks becomes essential because these groupings form the foundation of your analysis. Effective organization means you can quickly compare performance across categories instead of drowning in hundreds of individual prompt results.

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Manage your prompts

We’ve made it easy for you to manage prompts with batch actions. Different ways you can select multiple prompts:

• Click the checkboxes next to individual prompts.
• Hold the shift key and click on another checkbox to select multiple at once.
• Tick the checkbox in the top row to select all prompts on the page.

In each tab, you’ll find these available batch actions: From the Active tab:

• Assign Tags: Add tags to multiple prompts simultaneously.
• Assign Topics: Move prompts to different topics (one topic per prompt).
• Archive: Archive multiple prompts while still preserving data.

From the Archived tab:

• Assign Tags and Topics: Same as above.
• Activate: Restore prompts to active status.
• Delete: Permanently remove prompts and all associated data. Only use if necessary.

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Add your tags and topics

Both tags and topics help you organize prompts, but they work differently and serve complementary purposes. Tags let you add multiple labels for analysis, while topics group prompts into folders and generate better prompt suggestions based on your chosen topics.

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Understanding tags vs topics

Tags: Tags are dimensions you can use to slice and dice your data for granular views of your brand visibility. One prompt can have multiple tags. For example: “email-marketing,” “enterprise,” “decision-stage,” “q4-campaign.” Tags give you flexible categorization for analysis:

• Filter by single tags or combinations (with AND/OR conditions)
• Compare performance across categories
• Export data by tag groups
• Handle overlapping attributes (one prompt can be both “enterprise” and “decision-stage”)

Topics: Each prompt can belong to only one topic. For example: “CRM Software,” “Email Marketing Tools,” “Project Management.” You can easily create new topics by clicking on the “Add Topic” button on the left side of the prompt table. Topics help you categorize your prompts and provide a folder-like structure for easy navigation and organization. They are also useful when tracking hundreds of prompts, giving you a quick overview of what is your brand’s visibility for any given topic. When you view your prompts, you’ll see them grouped by topics. Each prompt within that topic might have several tags (or no tags). Prompts without topics show under the No Topic folder. By using topics, you can:

• Track visibility at the topic level.
• Generate new prompt variations based on topics.
• Filter and segment prompts more effectively.

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Branded and Intent classification tags

Alongside the tags you create yourself, Peec automatically assigns two special classifications to every prompt: Branding and Intent Type. These appear as dedicated columns on your prompts table and are assigned by Peec in the background when a prompt is created. You do not need to set them yourself. Branding tells you whether a prompt searches for your brand by name, or is a generic query where your brand may or may not appear:

• Branded: The prompt mentions your brand or any competitor directly. (E.g., “What is HubSpot?” or “HubSpot pricing.”)
• Non-branded: The prompt is a generic question with no explicit brand mention. (E.g., “best CRM software” or “how to manage customer relationships.”)

Intent Type tells you the purpose behind the prompt:

• Informational: The user wants to understand something. (E.g., “what is CRM software” or “how does email marketing work.”)
• Commercial: The user is comparing options. (E.g., “best project management tools” or “HubSpot vs Salesforce.”)
• Transactional: The user is close to a decision. (E.g., “HubSpot pricing” or “buy CRM software.”)

You can filter your entire prompts table by Branding or Intent Type using the dedicated filters at the top of the page. Both are single-select. You can combine them with your own tag and topic filters for more precise views. You can use these tags to identify gaps, opportunities, and other relevant insights about your data.

• For example: filter for non-branded + commercial prompts to find topics where you have a visibility opportunity but no direct brand pull.

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Rearrange metrics on your prompts table

Tables in Peec can be customized and sorted by nearly any available metric. In your prompts, you will find multiple metrics that you can add to the table you are interested in. You can choose which items to show or hide in your table. You can also rearrange the table so your most relevant metrics always appear first. To return to your previous view, open the table settings and click Reset to default view. Besides your usual metrics, you can also see:

• Shopping: The percentage of chats that have triggered a shopping carousel
• Product Comparison: The percentage of chats where AI compares multiple products
• Images: The percentage of chats that include an image
• Ads: The percentage of chats that have triggered an Ad
• Map: Percentage of chats that have displayed a map within the answers
• Web Search: The percentage of chats that have actually triggered a web search