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Image AI Shopping shows how individual products in your catalog perform across AI models, including which products are recommended, where they rank, which competitors appear alongside them, and how their performance changes over time. This guide walks you through everything you need to connect your catalog and start product-level tracking. You’ll learn what product data Peec AI needs, the three ways to import your catalog, and the required CSV format for uploads. Once your catalog is live on the Products page, Peec will begin building visibility, ranking, and competitor insights as new AI runs are completed.

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How to add your product catalog

To track product-level visibility, Peec AI first needs a clear view of your catalog, what products exist, which brand they belong to, and how they’re categorized. Once that’s in place, AI mentions can be attributed back to the correct products. There are three ways to import your catalog:
  • Shopify storefront: Paste your store’s domain, and Peec AI pulls the catalog directly from your public products.json feed. This is the fastest path, and no file is required.
  • Peec CSV: A flat file with one product per row, in our recommended format. Best for catalogs that aren’t on Shopify.
  • Google Merchant Center feed: Your existing product data feed (CSV, TSV, or JSON). Useful when you already maintain one for Google Shopping.
All three land in the same place: products show up on the Products page, organized by the categories you provide, and become filterable across the Shopping overview.
  1. Go to Shopping → Products in your sidebar.
  2. Click Add products in the top right of the products table.
  3. Pick CSV in the dialog, then drag and drop your file or click to browse.
  4. Confirm the preview matches what you expect, then click Upload.

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CSV format

A flat CSV with one row per product. The required columns are title and brand; everything else is optional but recommended.
Download this example CSV to get started. Please make sure your file is UTF-8 encoded and uses commas as the field separator.
Good category values matter: categories drive the breakdowns on the Shopping overview and the filters on the Products table. If your catalog already has a category tree, mirror it here. Peec AI processes your catalog in the background. Products start appearing on the Products page within a few minutes, and per-product visibility, position, and competitor signals fill in as the next AI model run completes.

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Google Merchant Center

Peec AI also accepts the standard Google Merchant Center product feed as is (CSV, TSV, or JSON). The full list of columns and accepted values is documented in the Google Merchant Center product data specification.

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Shopify storefront

If your store runs on Shopify, you can paste your storefront domain (e.g. your-store.myshopify.com or your custom domain) in the Shopify store tab of the Add products dialog. Peec AI will fetch the full catalog from products.json, no file upload required.

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Manage your catalog

Your catalog can continue to grow and change after your first import. Switch between products in your catalog and those discovered in AI chats, add discovered products to your catalog, or remove products you no longer want to track. You can also use AI Shopping without uploading a catalog, allowing you to explore products discovered directly from your tracked chats.

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My catalog vs. All products

The Products page and the Overview have a source switch in the top right.
  • My catalog: This will show only the products you uploaded.
  • All products: This will show every product Peec AI sees in your tracked chats, both yours and your competitors’.
You don’t need to upload a catalog to get value. Switch to All products to see the full competitive field from your chats right away. Uploading your catalog adds products the AI hasn’t mentioned yet, along with the catalog price and your own category structure.

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Reviewing categories during upload

When you upload a catalog, Peec AI automatically creates a category tree based on your product data. Before anything goes live, you can review the categories, make any necessary adjustments, and confirm them. Your products will then appear on the Products page, organized into those categories.
Categories are used across AI Shopping for filters and performance breakdowns, so take a moment to make sure they’re organized correctly before confirming.Uploading another CSV adds the new products to your existing catalog without replacing anything. If you only want to add one product, simply upload a CSV containing a single row.

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Removing products

Select one or more products on the Products page and delete them. They disappear from your catalog views. Products discovered in chats stay visible under All products.
After an upload, Peec AI matches your products against chats from the previous 30 days. This gives you historical visibility, position, and competitor data from the start, rather than waiting for new chats to build up.