Socials

AI models don’t just rely on websites. They also use content from platforms like Reddit and YouTube, including discussions, videos, and creator posts. The Socials page under Sources brings all this data together, helping you understand which social platforms and channels AI models reference, how your brand compares to competitors, and which channels and conversations are worth engaging with. All metrics on this page reflect your selected filters, including date range, AI platforms, topics, and tags.

​

Your social footprint at the top

The header highlights the social platform AI models use most frequently as a source and its share of total social retrievals. For example, “YouTube drives 24% of social retrievals.” The subtitle shows which platform your brand’s channels perform best on and how they compare to your competitors’ channels, whether you’re ahead, performing equally, or falling behind. Each metric also shows how it has changed compared to the previous period.

• Used as a source: The share of chats that used a URL from a social platform, such as a Reddit thread or a YouTube video. A chat that used several platforms counts once.
• Cited: The share of chats that cited a URL from a social platform inline in the answer. A chat that cited several platforms counts once.
• Channels: How many subreddits, YouTube channels, creator accounts, and pages had at least one URL retrieved.
• Your channels: The share of channel retrievals that come from channels you added to your own brand.
• Competitor channels: The share of channel retrievals that come from channels you added to a competitor.

​

Your and competitors’ channels over time

This chart shows the percentage of chats that used content from your brand’s or competitors’ social channels as a source over time. For each brand, only URLs from channels you’ve added to its brand settings are included. Use the dropdown above the chart to view data across all social platforms or focus on a specific one. Only platforms with retrievals during your selected time period will appear in the dropdown. If you haven’t added any social channels to your brands, or AI models haven’t used any of them as sources during the selected period, you’ll see a Set up with agent option instead of the chart. Clicking it opens the Agent, which checks your brands’ social channels and adds any that are missing. Hover a brand in the legend to highlight its line.

​

Where to act

The Where to act section highlights third-party channels and Reddit discussions that AI models use as sources, helping you identify opportunities to engage. It includes two categories:

• Small channels: Channels with fewer than 10,000 followers or subscribers that AI models retrieve most frequently. These can help you discover smaller, relevant channels worth collaborating with. Click a channel to filter the URLs table below and view its posts.
• Open threads: Reddit discussions that AI models have retrieved, are still open for comments, and have received at least one reply in the past six months. Click a thread to open it directly on Reddit.

​

Your and competitors’ channels per platform

This chart shows how social channel retrievals are distributed across each platform, divided into three groups:

• Your channels: Your brand’s share of channel retrievals, shown on the left.
• Competitor channels: Your competitors’ share, shown on the right.
• Other channels: Retrievals from all other channels, shown in the hatched section between them.

Hover over a bar to see each group’s share and how it has changed compared to the previous period. You can also click a platform to open its domain page or select Manage channels to add more social channels under Brands.

​

Social channels

The Social channels section ranks channels based on how frequently AI models use their content as sources. You can explore one social platform at a time using three views:

• Top: Channels with the highest number of retrievals during your selected time period.
• Trending: Channels with the biggest increase in retrievals.
• Losing: Channels with the biggest decrease in retrievals.

Next to each channel’s name, you’ll see its audience size (such as subscribers or members) and the number of unique URLs contributing to its retrievals. This helps you understand whether AI models rely on just a few posts or retrieve content from across the channel. For example, a channel with 200 retrievals from 3 URLs gets most of its visibility from a small number of posts, while one with 200 retrievals from 80 URLs has its content retrieved more widely across different posts.

​

URLs and domains

At the bottom of the Socials page, you’ll find two tabs: URLs and Domains. Both tables focus on user-generated content (UGC) and work similarly to the tables on the URLs and Domains pages. You can use All filters to narrow down your results:

• Channels: Filter by Your channels, Competitor channels, Other channels, or No channel to understand where social citations come from.
• Mentioned brands: Show only chats that mention a specific brand.

​

Additional columns in the URLs table

The URLs tab includes three additional columns with information provided by the social platform:

• Format: The type of content, such as a video, post, thread, review, or Q&A.
• Platform count: The engagement or performance metric reported by the platform, such as views or likes. Since these metrics differ across platforms, it’s best to compare them within the same platform.
• Published: The date the content was originally published, according to the platform.

When you open a URL or domain from these tables, you’ll stay within Sources → Socials, making it easy to navigate back to where you started.