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Find out which exact pages AI models are using as reference to influence their answers, and how you can reverse-engineer them to improve your visibility.
Url Page 1
In the URLs page, you can identify specific pages that consistently influence AI responses and discover content formats that perform best in your industry:
  • Source Retrieval by URLs graph: Shows trends over time for the top 5 URLs, helping you track which specific pages gain or lose influence with AI models.
  • Sources Type chart: A category breakdown covering website page types, such as Article, Comparison, Listicle, Product Page, and others.
In the URL table below, you’ll find:
  • URL: The exact webpage used as a source.
  • URL Type: Automatic classification of the specific page type (Homepage, Article, Listicle, Comparison, Profile, etc.).
  • Mentions: Which brands were mentioned on this specific URL.
  • Retrievals: Total number of times this URL appeared as a source across all chats.
  • Citation Rate: Average number of times the URL was explicitly cited when used (in your selected time period).
  • Updated: The latest time we fetched content from this URL.
As with the Domains tab, toggle the Gap Analysis to see content gaps and opportunities at the URL level. Higher scores indicate bigger opportunities — URLs that appear frequently and mention lots of competitors represent your best targets.

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URL Types

URL Type offers a more granular classification by identifying the specific type of content on a given page. This allows for a deeper analysis of the context in which your brand is mentioned.
TypeDescription
HOMEPAGEThe main entry page of a website
CATEGORY PAGEA page that lists products, articles, or subcategories
PRODUCT PAGEA page detailing a single product or service
LISTICLEAn article structured as a list (e.g., “Top 10 Laptops of 2024”)
COMPARISONAn article or page that directly compares two or more products or services
PROFILEA directory-style entry for a company, person, or product (e.g. G2, Yelp, Crunchbase)
ALTERNATIVEAn article focused on alternatives to a specific product or service (e.g., “Best HubSpot Alternatives”)
DISCUSSIONContent from discussion forums, comment sections, or community threads
HOW TO GUIDEInstructional content with step-by-step guidance on completing a specific task
ARTICLEGeneral articles, news pieces, features, and other editorial content
OTHERAny page type that does not fit into the categories above

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URL Metrics

On the URL page, you will see key metrics such as Retrievals and Citation Rate.

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Retrievals

Retrievals is the total number of times a URL was used as a source, regardless of whether it was cited directly in the AI’s main answer. This metric indicates which URLs are most popular and most credible to AI models. Retrievals over your selected timespan are calculated as: Retrievals (URLs) = Total responses where URL was used as a source

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Citation Rate

Citation Rate measures the average number of times a specific source is explicitly cited within AI responses over the last 7 days. This metric indicates how often AI models find your content relevant enough to reference multiple times. Multiple citations in a single response indicate that AI models find your content highly relevant and trustworthy for the topic being discussed. The citation rate is calculated over your selected timespan as: Citation Rate (URLs) = Total citations of that URL / Total responses where URL was used as a source

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URLs Detail Page

When you open the URLs section, you see a list of pages that have been used as a source by the different AI models in their answers. Clicking any URL takes you to its Detail Page, providing further insights into how the models have used it. You can open this detail page for each URL by clicking it.
Opening URL Details Page 1
Click “View page content” in the header to open a dialog showing the full text Peec retrieved from this URL. This is the same content the AI models are reading when they use this page as a source. Alternatively, you can click the URL to be redirected to the page where the content is located. The URL Detail Page will show you the following information:
  1. URL and Title: The page title that is being pulled as a source, and the URL that you can visit.
  2. URL Overview: Different metrics and information, such as citation rate, retrievals, number of prompts currently using the page, and first and last time the URL was seen, with their respective absolute change compared to the previous period you are filtering for.
  3. Retrievals Chart: Line chart showing the number of times that URL appeared as a source in AI answers over time (by default 7 days) and the respective period comparison
  4. Retrievals by Model: Bar chart breaking down retrievals by the AI model you are currently tracking
  5. Prompts Table: Which prompts triggered this URL as a source, regardless of whether it was cited or not, and to which topic does that prompt belong
  6. Brands Mentioned: Which brands appear in the source content, and how frequently
  7. Chats: The actual AI answers where this URL was cited or used as a source
You can use this information to:
  • Track citation changes over time to know when to push more content on a topic, or pull back.
  • Compare model usage across periods to decide where to optimize
  • Study the prompts driving citations to reverse-engineer what questions are making this source relevant