- Source Retrieval by Domain graph: Shows trends over time for the top 5 domains. Hover over the chart to see which domain each line represents and track how source retrieval changes over your selected timeframe.
- Sources Type chart: Displays the number of citations by domain category (Editorial, Corporate, UGC, etc.). This helps you understand which types of sources dominate your industry and where to focus your optimization efforts.
- Domain Table: Displays all domains that have contributed to generating answers to your prompts, sorted by retrieval rate (from highest to lowest).
Domain Table
The domain table shows:- Source: The domain name of the website.
- Domain Type: Shows “You” for your domains, “Competitor” for tracked competitor domains, or automatic classification (Editorial, Corporate, UGC, Reference, Institutional, Other).
- Click on All Domain Types to narrow your analysis to any of the domain types. You can select just one or multiple.
- Retrieved: Percentage of chats where a domain appeared as a source.
- Retrieval Rate: Average of how many times a domain’s URLs were retrieved per chat.
- Citation Rate: Average number of times the domain was explicitly cited when used (in your selected time period).
- Gap Analysis toggle: Content gaps and opportunities based on the Gap Score column.
Gap Analysis: Higher scores indicate bigger opportunities — sources that appear frequently and mention lots of competitors represent your best targets.
Domain Types
Domain Type provides a high-level categorization of the entire domain or website. This helps you understand the general nature of the source at a glance.| Class | Description |
|---|---|
| CORPORATE | Official company websites and corporate pages |
| EDITORIAL | News sites, blogs, online magazines, and other publications |
| INSTITUTIONAL | Government, educational, and non-profit organization websites |
| UGC | User-Generated Content from social media, forums, and communities |
| REFERENCE | Encyclopedias, documentation, and other reference materials |
| COMPETITOR | Websites and content from direct competitors |
| OTHER | Miscellaneous or uncategorized sources |
Domain metrics
In the domain table, you will see key metrics such as Retrieved, Retrieval Rate, and Citation Rate metrics. They all give you an idea of how relevant a source is for LLMs, but differ in their influence.Retrieved
Retrieved measures the percentage of chats in which one or more URLs from a specific domain appeared in the AI’s answer as a source. This metric indicates whether your or your competitors’ content is being picked up by AI models, demonstrating your domain’s reach even when not explicitly cited. Retrieved is calculated over your selected timespan as:Retrieved (Domains) = (Chats with at least one domain URL retrieved / Total chats) × 100
For example:
- If AI models used any URL from your domain as a source in 40 of 100 chats, then the retrieved percentage would be 40% (40 ÷ 100 × 100 = 40%).
Retrieval Rate
The Retrieval rate measures, on average, how many times a URL from a specific domain is retrieved per chat. Values above 1.0 mean the AI is pulling multiple pages from that domain in a single conversation. This metric reveals depth of reliance; not just whether your domain shows up, but how heavily the AI leans on it. A brand with a high retrieval rate is deeply embedded in AI responses, not just occasionally present.Note: A single chat can retrieve multiple URLs from the same domain.
Retrieval Rate = Number of unique URLs retrieved from a domain / total chats
For example:
- Across the same 100 chats, your domain URLs were retrieved 80 times as a source, yielding a retrieval rate of 0.8 (80/100).
Citation Rate
Citation Rate measures the average number of times a specific source is explicitly cited within AI responses. This metric indicates how often AI models find your content relevant enough to reference multiple times. Multiple citations in a single response indicate that AI models find your content highly relevant and trustworthy for the topic being discussed. The citation rate is calculated over your selected timespan as:Citation Rate (Domain) = Total citations of that Domain / Total responses where Domain was used as a source
For example:
- If your domain was used as a source in 40 AI responses, and from those responses, the content from your domain was cited a total of 60 times, the citation rate would be 1.5 (60 / 40)