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What are Actions?

Actions group similar sources together so you can see exactly where to improve your AI visibility. For example, all editorial listicles form one Action, while Reddit discussions become another. Instead of scrolling through hundreds of URLs, you get clear opportunities organized by what you can actually do about them. Each Action gives you specific steps to strengthen your presence — like publishing new content, optimizing existing pages, or engaging with channels AI models already trust. Every Action includes tailored recommendations describing what you can do right now to strengthen your visibility in that specific content space. These suggestions highlight practical steps you can take: publishing new content, optimizing existing pages, creating comparable assets, or engaging with channels the models already trust. Actions give you everything in one place: what to do, why it matters, and how to do it
We create Actions by grouping sources with similar formats or purposes, showing you where you show up and where competitors appear but you don’t.

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Relative Opportunity Score

Instead of complex metrics, each Action has a Relative Opportunity Score from 1 to 3 showing the potential to improve your visibility by taking that Action. The score is based on two factors:
  1. Source Usage: How often the AI models you track have used this source in their responses.
  2. Brand Presence: How much you appear in these sources compared to your competitors.
Higher scores mean AI models use these sources frequently, but your competitors appear there more than you do — making it a strong opportunity for you to increase your visibility.
ScoreMeaning
1Low relative opportunity for your project
2Moderate relative opportunity for your project
3High relative opportunity for your project

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Finding the right Action for your goal

Your strategic goals might focus on specific markets, products, or AI model performance. Use filters to focus on Actions that match your current priorities. You can filter Actions by:
  • Date: Analyze performance and opportunity trends over specific time periods.
  • Tags: Focus on Actions related to specific tags associated with your tracked prompts.
  • Model: Target Actions where a specific AI model (e.g., ChatGPT, Gemini, Perplexity) shows the greatest opportunity gap.
  • Topics: Filter by topics relevant to your current focus area, such as product categories or industry segments.
  • Countries: Narrow down opportunities to specific geographic markets where you want to boost visibility.

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Action groups

Actions are split into two groups (On-Page and Off-Page) based on where you can improve visibility.

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On-Page

Owned Owned Actions group together pages controlled by you or your competitors, organized by content type (Article, Product Page, Listicle, How-To Guide, etc.). They show where competitors’ content gives them an advantage.

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Off-Page

Editorial Editorial Actions include articles, guides, comparisons, reviews, and listicles from third-party publishers. They reveal which publishers and writers influence AI replies. User-Generated Content (UGC) UGC Actions focus on high-impact communities like forums, Q&A sites, and other discussion platforms. They help you understand audience language and where competitors have organic engagement advantages. Reference Reference Actions capture structured or semi-structured informational sources, like encyclopedias, glossaries, definitions, indexes, and knowledge hubs. These sources often become “anchor content” in model understanding. Strong competitor presence here signals you should add more structured, factual content.