Overview
Source Types classify the websites and pages that appear in AI search results, giving you a clear picture of where your brand is being mentioned. The system uses two layers of classification—Source Type for the overall domain and URL Type for the specific page—to help you analyze the nature and credibility of your mentions.By analyzing the types of sources mentioning your brand, you can gauge credibility, identify high-performing content formats, and refine your PR and content strategy.
Source type
Source Type provides a high-level categorization of the entire domain or website. This helps you understand the general nature of the source at a glance.| Class | Description |
|---|---|
| CORPORATE | Official company websites and corporate pages |
| EDITORIAL | News sites, blogs, online magazines, and other publications |
| INSTITUTIONAL | Government, educational, and non-profit organization websites |
| UGC | User-Generated Content from social media, forums, and communities |
| REFERENCE | Encyclopedias, documentation, and other reference materials |
| COMPETITOR | Websites and content from direct competitors |
| OTHER | Miscellaneous or uncategorized sources |
URL type
URL Type offers a more granular classification, identifying the specific kind of content on a given page. This allows for a deeper analysis of the context in which your brand is mentioned.| Type | Description |
|---|---|
| HOMEPAGE | The main entry page of a website |
| CATEGORY PAGE | A page that lists products, articles, or subcategories |
| PRODUCT PAGE | A page detailing a single product or service |
| LISTICLE | An article structured as a list (e.g., “Top 10 Laptops of 2024”) |
| COMPARISON | An article or page that directly compares two or more products or services |
| PROFILE | A directory-style entry for a company, person, or product (e.g. G2, Yelp, Crunchbase) |
| ALTERNATIVE | An article focused on alternatives to a specific product or service (e.g., “Best HubSpot Alternatives”) |
| DISCUSSION | Content from discussion forums, comment sections, or community threads |
| HOW TO GUIDE | Instructional content with step-by-step guidance on completing a specific task |
| ARTICLE | General articles, news pieces, features, and other editorial content |
| OTHER | Any page type that does not fit into the categories above |
Related metrics
Source used
Learn how often your content is used by AI models, even without explicit citations.
Source average citations
Understand how often your content is explicitly cited in AI responses.