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Peec AI tracks two main types of visibility: when your brand is mentioned and when your content is used as a source. Each type has different metrics that help you understand your performance and identify opportunities for improvement.

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Brand visibility vs source visibility

Understanding the difference between these two is important:
  • Brand visibility: Your brand is explicitly mentioned in the response.
  • Source visibility: Your domain or content was used or cited — even if your brand isn’t named.
You can be visible as a source without being visible as a brand. And you can be mentioned as a brand without your website being used. Peec AI tracks both so you can spot gaps. For example:
  • If you’re cited often but never mentioned, it might mean your brand lacks authority or name recognition.
  • If you’re mentioned often but never cited, AI might associate your name with a topic, but not trust your content as a reference.

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Available metrics

Brand Metrics

Track how your brand is mentioned in AI responses.

Source Metrics

Monitor when your content is used as a source.

Prompt Metrics

Analyze prompt search volume relevance.

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Where to analyze your metrics

You can view your brand and source metrics at different levels:
  • Dashboard: Aggregated view across all prompts and competitors.
  • Prompts page: Individual prompt performance and trends.
  • Sources page: Source analysis with URL and domain views.
  • By tags: Filter any view by prompt categories to analyze specific themes.