Overview
The “Used” metric measures the percentage of chats where content from one or more URLs from a specific domain contributed to the AI answer, even without a direct citation.This metric reveals when your content shapes AI responses behind the scenes, demonstrating your content’s authority and influence even when not explicitly referenced.
How “used” is measured
The “Used” metric tracks when your domain or content is utilized by AI models to generate responses, regardless of whether your brand is explicitly mentioned or your content is directly cited.
Why “used” matters
Content authority
The “Used” metric reflects:- How authoritative your content is perceived to be.
- Whether AI models trust your content as a reliable source.
- Your content’s influence on AI-generated knowledge.
Role of external sources
AI models often draw on a wide range of external sources to generate responses. When your content is included among these sources, it can:- Enhance the depth and accuracy of AI-generated information.
- Contribute unique perspectives or data that shape the final response.
- Increase your content’s visibility and authority within the broader ecosystem of referenced materials.
Strategic insights
Usage analysis helps you:- Identify which content is most influential
- Understand your content’s market position
- Track improvements in content authority over time