Patterns worth acting on (Mar 2026 data):
- Reddit and YouTube appear in all five platforms’ top 5 — the only universal signals.
- Google’s AI Mode and AI Overviews favor social content (Facebook, Yelp); ChatGPT leans editorial (Forbes, Techradar).
- Wikipedia is strong for ChatGPT and Perplexity but absent from Google’s top 5.
- G2 appears only for Perplexity — relevant for B2B teams.
- Facebook blocks Perplexity’s bots entirely (robots.txt), so Facebook presence is a dead end for that channel; it still matters as diversification on Google’s surfaces.
