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Prompt intent changes how concentrated AI citations are. Peec’s Feb 2026 analysis of over 1 million citations (full study) compared four intents: informational, navigational/local, commercial, and transactional.
  • Informational and commercial prompts reward repeat winners. Around 10–11% of URLs land in the top citation-rate bucket (2.0+), and those URLs make up 37% of all citations. When users learn or compare options, LLMs cite the same pages repeatedly.
  • Navigational/local and transactional prompts do not concentrate. For transactional queries users explore multiple product pages, and for navigational/local queries multiple provider pages, so no small set of URLs dominates.
Practical read: aim for the high-citation bucket on informational and commercial prompts, where a single strong page can compound; on transactional prompts, breadth of coverage matters more than one winning URL. Engine-level targets are in Citation rate benchmarks by engine; which formats reach the top bucket is in Content types cited most by engine. Source: What does a good citation rate look like? Benchmarks from over 1 million AI citations, Peec (Tom Wells), Feb 2026.