> ## Documentation Index
> Fetch the complete documentation index at: https://docs.peec.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding your metrics

> Overview of all metrics and how they measure your AI visibility performance.

Peec AI tracks two main types of visibility: when your brand is mentioned and when your content is used as a source.

Each type has different metrics that help you understand your performance and identify opportunities for improvement.

## Brand visibility vs source visibility

Understanding the difference between these two is important:

* **Brand visibility:** Your brand is explicitly mentioned in the response.
* **Source visibility:** Your domain or content was used or cited — even if your brand isn't named.

You can be visible as a source without being visible as a brand. And you can be mentioned as a brand without your website being used.

Peec AI tracks both so you can spot gaps. For example:

* If you're cited often but never mentioned, it might mean your brand lacks authority or name recognition.
* If you're mentioned often but never cited, AI might associate your name with a topic, but not trust your content as a reference.

## Available metrics

<CardGroup cols={3}>
  <Card title="Brand Metrics" icon="chart-line" href="/metrics/brand-metrics/brand-position">
    Track how your brand is mentioned in AI responses.
  </Card>

  <Card title="Source Metrics" icon="link" href="/metrics/source-metrics/source-used">
    Monitor when your content is used as a source.
  </Card>

  <Card title="Prompt Metrics" icon="terminal" href="/metrics/prompt-metrics/prompt-volume">
    Analyze prompt search volume relevance.
  </Card>
</CardGroup>

## Where to analyze your metrics

You can view your brand and source metrics at different levels:

* **Dashboard:** Aggregated view across all prompts and competitors.
* **Prompts page:** Individual prompt performance and trends.
* **Sources page:** Source analysis with URL and domain views.
* **By tags:** Filter any view by prompt categories to analyze specific themes.