> ## Documentation Index
> Fetch the complete documentation index at: https://docs.peec.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Visibility

> How often your brand is mentioned in AI responses.

## Overview

The Visibility Score measures the percentage of AI responses that mention your brand. This metric indicates how frequently AI models recognize and reference your brand when discussing relevant topics.

<Info>
  Higher visibility means more AI models recognize and mention your brand when relevant topics are discussed, increasing your overall brand presence in AI-generated content.
</Info>

## How visibility score is calculated

The visibility score is calculated as:

```text theme={null}
Visibility Score = (Number of responses mentioning your brand / Total responses) × 100
```

This gives you a percentage that shows how often your brand appears in AI responses across all your tracked prompts and competitors.

<Frame>
  <img src="https://mintcdn.com/peecai-b61a1960/Pnlt0azbAWaCs9eO/images/Untitleddesign(2)-2.png?fit=max&auto=format&n=Pnlt0azbAWaCs9eO&q=85&s=fab197e4f223871824cc7748a7d63767" alt="Peec AI GEO Metrics 3 Pn" width="2928" height="1435" data-path="images/Untitleddesign(2)-2.png" />
</Frame>

You can also filter by daily, weekly, or monthly, and choose the type of graph you want to display, either a line or a bar chart.

You can simply use the buttons at each corner of the graph to adjust it as desired.

## Why visibility score matters

### Brand recognition

Visibility score directly reflects:

* How well-known your brand is in your industry.
* Whether AI models recognize your brand for relevant topics.
* Your overall market presence and authority.

### Competitive positioning

Higher visibility means:

* You're more likely to be mentioned than your competitors.
* Users are more likely to encounter your brand.
* You have a competitive advantage in brand recognition.

### Strategic insights

Visibility analysis helps you:

* Identify topics where you need more presence.
* Understand your brand's market position.
* Track improvements in brand recognition over time.

## Related metrics

<CardGroup cols={2}>
  <Card icon="donut" href="/metrics/brand-metrics/share-of-voice" title="SoV">
    Understand how influential your brand is across chats compared to the other tracked brands
  </Card>

  <Card icon="chart-line" href="/metrics/brand-metrics/position" title="Position">
    Learn how your brand's ranking position affects overall performance
  </Card>

  <Card icon="heart" href="/metrics/brand-metrics/sentiment" title="Sentiment">
    Understand how the tone of your brand mentions affects your overall performance
  </Card>
</CardGroup>